The Lead Every Real Estate Agent Is Chasing — Before It Goes to Market
LeadsPlease Intent to Sell a Home data identifies U.S. homeowners showing behavioral signals consistent with planning to list their property — before a yard sign goes up or an agent is hired. Every record is scored 1–100% for seller intent and delivered with full contact details and demographics.
What Is Intent to Sell a Home Data?
Intent to Sell a Home data is a consumer marketing dataset that identifies U.S. homeowners showing behavioral signals consistent with planning to list their property for sale. These signals are gathered from multiple sources — home valuation lookups, agent research, comparable sales activity, staging and repair research — and matched against a national household graph.
The result is a scored, ranked list of homeowners likely to list within the coming weeks or months. It is a marketing prioritization tool that lets you reach prospective sellers before they've chosen a listing agent, set a price, or gone public with their decision.
Unlike a just-listed or recently-sold data feed — which tells you a transaction has already happened — Intent to Sell data finds homeowners during the quiet planning stage, when relationships can be built and decisions influenced.
Signal sources used to identify prospective home sellers:
- Home valuation research
Repeated lookups of estimated property value and comparable sales
- Real estate agent research
Searching for listing agents, reading agent reviews, requesting CMAs
- Market condition research
Tracking local market trends, days-on-market data, and sold prices
- Home staging & repair signals
Researching home staging services, contractors, and pre-sale improvements
- Moving service research
Comparing movers, storage options, and packing services
The Pre-Listing Decision Window
Most homeowners spend months quietly planning before they call an agent. That window is when they’re most open to new relationships — choosing a listing agent, deciding on upgrades, and planning their next home purchase. By the time the sign goes up, most decisions are already made.
- Researching home value
- Tracking comparable sales
- Evaluating listing agents
- Planning pre-sale repairs
- Exploring the buying market
- Hiring a listing agent
- Completing home improvements
- Staging the property
- Securing a mortgage pre-approval
- Researching their next home
- Negotiating offers
- Planning simultaneous purchase
- Arranging bridge financing
- Scheduling movers
- Setting up new home services
Sources: National Association of Realtors Profile of Home Buyers and Sellers; U.S. Census Bureau
Who Uses Intent to Sell a Home Data
Any business whose customers emerge from a home sale — on both sides of the transaction.
Reach homeowners before they’ve signed a listing agreement. The first agent to build a relationship often wins the listing.
Sellers are also buyers. Reach them early for their next purchase mortgage before they commit to a lender.
Pre-sale staging is a growing priority. Reach homeowners planning to list before they book a stager.
Most sellers invest in repairs and updates before listing. Reach them during the planning stage, not after they’ve booked someone else.
Home sales generate confirmed, high-value moves. Reach sellers early to lock in the booking before competitors do.
Sellers buying a new home need a new policy. Reach them before they default to their current carrier.
Every home sale involves a title transaction. Build awareness early so you’re the company the agent recommends.
Sellers often need short-term storage during staging or while between homes. Reach them during the planning window.
Some sellers add solar before listing to increase home value. Others leave it for the buyer — either way, it’s a conversation worth starting.
Complex transactions — estates, divorces, investment properties — often need legal counsel. Reach sellers before they engage representation.
What’s Included in Every Record
Intent to Sell a Home records are delivered as a CSV file containing postal contact data and intent scoring. All postal addresses are CASS-certified, delivery-point validated, and NCOA-processed before delivery.
| Field | Detail |
|---|---|
| First Name | Given name |
| Last Name | Family name |
| Postal Address | Street address, CASS-certified, NCOA-processed, DPV-confirmed |
| City, State, ZIP | Including ZIP+4 where available |
| Intent Score | Likelihood-of-listing score, supplied where available |
| Intent Heat | The heat tier the record falls into |
Not included in the file. Intent data CSV files do not include email addresses or phone numbers. They also do not include age, gender, estimated income, home value, years at address, signal category or signal date.
If you need email addresses or phone numbers, talk to us about our consumer mailing lists and email lists, which are sold separately.
The Intent Propensity Score
Every Intent to Sell a Home record carries a 1–100% Intent Propensity Score based on the recency, volume, and source diversity of signals detected for that household. Use it to tier your outreach — premium direct mail or personal calls to 90–100% scores, broader awareness to mid-range.
Multiple recent signals. Actively researching agents, valuations, and pre-sale improvements.
Strong signals. Regular valuation lookups, market research, agent comparisons.
Early-stage signals. Occasional home value checks and market browsing.
Initial signals detected. Suitable for broad brand awareness campaigns.
The score is a marketing prioritisation signal only. It does not constitute a prediction, guarantee, or consumer report.
What Makes Our Intent Data Different
LeadsPlease Intent to Sell is built for companies reaching individual U.S. homeowners — with verified postal addresses, not just company domains.
We score every record so you can concentrate your budget on the homeowners most likely to list soon — not waste spend on those merely curious about their home’s value.
Reach homeowners before they’ve chosen a listing agent. Once that relationship is established, breaking in is nearly impossible. Our data catches them first.
Every postal address is run through USPS NCOA monthly and CASS-certified before delivery — giving you a deliverable address even for households in the process of moving.
We combine valuation lookups, agent searches, market research, and home improvement signals. More sources means better coverage and fewer false positives.
No sales call. No minimum order. No subscription. Select geography and score range, preview 100 free records, and download in minutes.
Permitted Use & Compliance
LeadsPlease Intent to Sell a Home data is sourced from publicly available records and licensed data compilations. It is provided for marketing and advertising purposes only.
This data is not a consumer report under the Fair Credit Reporting Act (FCRA) and may not be used for credit decisions, employment screening, insurance eligibility determinations, tenant screening, or any other purpose regulated by the FCRA.
Start Reaching Pre-Sellers Today
Preview 100 free Intent to Sell a Home records, no account required. See the data quality before you spend a dollar.
Request Access →Talk to a Data SpecialistOr subscribe — new home sellers, delivered automatically
Set your criteria once and get only the households that newly show sell-intent since your last delivery. No re-ordering, no duplicate records.
Start a Subscription →Frequently Asked Questions
Intent to Sell a Home data is a consumer marketing dataset that identifies U.S. homeowners showing behavioral signals consistent with planning to list their property. Signals including home valuation research, agent searches, market browsing, and home improvement activity are aggregated and scored to produce a ranked list of homeowners most likely to sell in the coming months.
LeadsPlease aggregates intent signals from multiple sources: repeated home valuation lookups, real estate agent research and CMA requests, comparable sales browsing, home staging and contractor research, and moving service comparisons. Each signal is matched to a verified homeowner record and scored using our Intent Propensity model.
Just-listed and recently-sold feeds report transactions that have already happened. Intent to Sell data identifies homeowners in the quiet planning stage — before an agent is hired, before the property is priced, before it goes public. That is the window when relationships are formed and provider decisions are made.
The Intent Propensity Score is a 1–100% likelihood score assigned to each homeowner based on the recency, volume, and diversity of detected signals. A 90–100% score indicates a homeowner showing multiple strong, recent signals. A 50–70% score reflects earlier-stage planning behavior. You can filter by score to prioritize your highest-value contacts.
Intent to Sell signals are typically detected 60 to 180 days before a homeowner lists their property. The full decision window — from early valuation research through listing, sale, and closing — spans several months. Reaching sellers at the beginning of this window gives you the best chance of influencing their agent, lender, and service provider choices.
Yes — and this is one of the most powerful applications. The vast majority of home sellers are simultaneously purchasing a new property. Intent to Sell records can be used to prospect for both listing opportunities and purchase mortgage clients, using the same household record.
Each Intent to Sell a Home record includes: first name, last name, NCOA-processed postal address with city, state, ZIP and ZIP+4, an intent score where available, and an intent heat tier. Email addresses and phone numbers are not included, and nor are age, income, home value, years at address, signal category or signal date.
Yes. Intent to Sell records support address-based audience matching for Facebook, Instagram, and Google display campaigns. Coordinated direct mail and digital outreach to the same homeowner reinforces your message during the months-long pre-listing decision window.
Yes. LeadsPlease Intent to Sell a Home data is sourced from publicly available records and licensed data sources and is intended for marketing purposes only. It is not a consumer report under the FCRA and may not be used for credit, employment, insurance eligibility, tenant screening, or other FCRA-regulated decisions. Use is subject to LeadsPlease Terms of Service and applicable laws including CAN-SPAM and CCPA.