Every Door Direct Mail
- 1 What is Every Door Direct Mail? →
- 2 Why EDDM works for some small businesses →
- 3 How the USPS Every Door Direct Mail (EDDM) program works →
- 4 Pros and cons of using USPS EDDM →
- 5 USPS EDDM Lists versus LeadsPlease Mailing Lists →
- 6 LeadsPlease Direct Mail Services →
- 7 Response Rates for Direct Mail Marketing →
- 8 Every Door Direct Mail FAQs →
- 9 Testimonials →
- 10 Other Helpful Resources →
What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a direct mail service, offered by the United States Post Office (USPS) that allows you to send mail to every home, and every address in a particular area.
Every Door Direct Mail is used by small businesses that want to send mail to every address in a particular carrier route or zip code.
Some people refer to this type of mailing as a ‘Saturation’ mailing.
Why EDDM works for some small businesses
EDDM Mailings are very popular with small businesses for these main reasons:
- Great, cost-effective pricing, if you purchase a whole direct mailing campaign – Marketing Flats (ex. Postcard) cost $0.20 per piece ( USPS Website )
- You can mail to entire postal Routes
- No special mailing permit required
- Option to pay with a bulk mailing permit
How the USPS Every Door Direct Mail (EDDM) program works
These are the steps to create an EDDM campaign with the Post Office:
- Design your direct mail piece
- Print all your direct mail pieces
- Go online and use the EDDM tool to select a list of residents/businesses that you want to send your mail to.
- Pay for your list and postage on the USPS website
- Go to a Post Office and drop off your direct mail pieces
- The Post Office will deliver your direct mail
Pros and cons of using USPS EDDM
EDDM isn’t for everyone.
It’s laborious and very time consuming. But, if you stick with it, and don’t mind mailing your advertisement to everyone in your area, then it might be for you.
Advantages of using EDDM
- Great, low pricing, if you purchase a whole direct mailing campaign – Marketing Flats (ex. EDDM Postcard) cost $0.20 per piece ( USPS Website )
- You can mail to entire postal Routes
- No special mailing permit required
- Option to pay with a bulk mailing permit
Disadvantages of using EDDM
It’s a long, laborious process that takes significant time and effort to complete.
No ability to purchase a mailing list on its own — you have to buy a whole direct mail campaign, which includes the list.
You cannot retain the mailing list after the campaign ends.
You are responsible for designing your direct mail piece. The Post Office doesn’t offer any postcard design assistance.
You have to print your direct mail pieces yourself or arrange your own printer.
The USPS EDDM tool is hard to use — if you’re not tech-savvy, it may not be for you.
There is no online chat assistance available.
Expect long wait times for customer service assistance by phone.
USPS EDDM Lists versus LeadsPlease Mailing Lists
LeadsPlease Direct Mail Services
Yes! LeadsPlease offers full service Direct Mail marketing campaigns, where we print and mail your mailers for you. We help you connect with your target audience with high-quality, professional direct mail and indicia.
We use USPS postage rates and offer Standard Class postage and First-Class mail.
For more information and pricing, please visit our Direct Mail page.
Response Rates for Direct Mail Marketing
Response rates vary greatly and depend on a lot of factors.
According to a recent article by EINPresswire , the average direct mail response rates are between 2.7-4.4% .
That means that for every 100 direct mail pieces that you mail through the postal service, you can expect a response rate from ~2-4 recipients. Now that’s a great return on investment ! And don’t forget, this number doesn’t even take into account how many repeat customers you might gain. Gaining even one new customer who turns into a loyal repeat customer, is a big win.
According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% – 4.4%
EINPresswire
For more information about direct mail marketing, please visit our Direct Mail Marketing page.
Every Door Direct Mail FAQs
Technically, you cannot purchase mailing list from post office. But, if you want to send a direct mail campaign and use the Post Office’s EDDM service, it includes a mailing list.
Here’s how to get a mailing list from the post office with the purchase of an EDDM campaign.
An Every Door Direct Mail List is a list of names and US postal mailing addresses, that are used for marketing purposes.
USPS mailing lists are commonly divided into the following categories:
- Consumer Mailing Lists (Residential)
- Business Mailing Lists
- Saturation Mailing Lists (All Addresses in an area)
- New Homeowner Mailing Lists
- New Mover Mailing Lists
![Every Door Direct Mail List [2022]](https://test.leadsplease.com/blog-images/mailing-list.png)
Technically, no; you cannot purchase a mailing list from Post Office.
According to the USPS website:
The Postal Service does not keep a database of residential or business customers and does not sell address lists.
USPS Business Mail 101
The post office, does however, offer a paid service called EDDM (Every Door Direct Mail), which include USPS mailing lists.
LeadsPlease provides targeted, accurate mailing lists to local businesses through our quick and easy-to-use online tool.
To buy a mailing list , please visit our Consumer Mailing List and Business Mailing List pages, or give us a call. We will be happy to help you!
If you buy a Consumer Mailing List from LeadsPlease, you can add demographics to your List (ex. Age range, Household Income, Gender, Interests & Hobbies etc).
However, if you choose to buy an EDDM List, you cannot add demographics. By it’s very nature, an EDDM List includes ‘all’ households in an area, regardless of demographics.
If you get a LeadsPlease Consumer Mailing List, you can choose to include or exclude PO Box addresses.
Yes!
You can choose to add Email Addresses to your List.
We offer 3 List Options:
- Direct Mail
- Direct Mail + Email
- Direct Mail + Email where available
For more information & pricing please visit this page : Buy Email Lists
NCOA is a term used by the U.S. Postal Service and Printers to describe the software that is used to update changes to mailing addresses. NCOA stands for "National Change of Address".
When a household or a business move, they need to update their new mailing address with the United States Postal Service.
People and businesses can update their change of address on the USPS website: Official USPS Change-of-Address
If you want to receive mail at your new address, you must submit your change of address with the USPS. If you don’t notify the USPS of your change of address, you won’t receive mail at your new address.
On average, it costs ~ $125.00 . The cost depends on the following:
- Type of list you need
- How many addresses you want
- Vendor you purchase the list from
- Accuracy of the list
LeadsPlease Consumer Mailing Lists start at $99.50 for 1,000 Names & Addresses. Click here for more Pricing .