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Medicare Supplement Leads Subscription | New In-Market Shoppers Delivered Automatically

by Alice Scott · Updated Oct 23, 2026 ✓ Verified Data

People shop for a Medicare Supplement plan in a short window, and the households comparing plans this week are not the ones comparing them next month. A Medicare Supplement subscription sends you the people who have newly started shopping, on a schedule you choose, and only people you haven't received before. Set it up once and each delivery brings you the latest shoppers in your area.

Start a Medicare Supplement Subscription → See All Subscriptions

How a Medicare Supplement Subscription Works

  1. 1

    Choose Where

    Pick your geography in the subscription builder — cities, ZIP codes, counties, or states — and see how many people are in the market there right now.

  2. 2

    Choose How Often

    Receive a delivery daily, weekly, or monthly, whichever matches how quickly you want to reach new shoppers.

  3. 3

    Choose the Size

    Set a minimum and a maximum number of records per delivery. Below your minimum, the cycle is skipped and nothing is charged; the maximum is your budget cap.

  4. 4

    Subscribe Once

    Your card is saved when you subscribe. Each delivery arrives by email as a secure download link, and you're reminded before every charge.

How the In-Market Roster Works

The people shopping for a Medicare Supplement plan in your area change every day. The roster refreshes daily as people enter the market — comparing Medigap plans, requesting quotes, or aging into Medicare — and as others leave it. Each delivery contains only the people who are new since your last one, so you're always working the latest shoppers rather than the same names again.

Want to know what this kind of data is and how it's scored? See Intent to Buy Medicare data. If you'd rather reach people as they approach 65, take a look at the Turning 65 subscription.

Choosing How Often

Because the roster refreshes daily, a daily delivery gets each new shopper to you soonest, in small batches. A weekly delivery bundles a week of new shoppers into one file, and a monthly delivery gives you a larger batch at a slower pace. Every delivery contains only people you haven't received before, so the schedule is about how quickly you want to follow up, not about avoiding repeats. You can change your frequency at any time from your account.

Not sure which suits you? Start weekly, which is the builder's default, and move to daily or monthly once you see the size of each batch.

What You Get

Intent data is provided for marketing and advertising purposes only. See Permitted Use & Compliance before you use it.

Subscription vs. One-Time List

A subscription isn't a replacement for a one-time list — it's a different tool for a different job. If you need a single campaign, a one-time Intent to Buy Medicare list may fit better.

 One-Time ListMedicare Supplement Subscription
Best forA single campaignOngoing outreach to the newest shoppers
FreshnessA snapshot on the day you buyA roster that refreshes daily, with new people delivered each cycle
DuplicatesRe-buy the whole list each timeOnly new records, each cycle
PaymentPay per purchaseCard saved once, billed per delivery within your cap
Start a Medicare Supplement Subscription →

Frequently Asked Questions

A standing order for households that are newly shopping for a Medicare Supplement plan in the geography you choose. Instead of rebuilding and re-buying a list every time, each cycle's newly in-market people are delivered to you automatically, and only records you haven't received before are included.
It means a household is showing active shopping behavior, such as comparing Medigap plans, requesting quotes, or aging into Medicare. The builder shows how many people are in the market in your area right now before you subscribe.
Medicare Supplement subscriptions can deliver daily, weekly, or monthly. Choose the one that matches how quickly you want to follow up, and change it later from your account if you need to.
No. Every delivery after your first contains only people who are new since your last delivery.
You set a minimum number of records per delivery. If a cycle's new records fall below your minimum, that cycle is skipped and you aren't charged.
Pricing is per record. The builder shows your price per record and your maximum spend per delivery before you subscribe, and you're charged only for the records actually delivered, up to the cap you set.
By email, as a secure download link to a data file. You can share each delivery with up to 5 extra recipients.
The checkout shows what you'll be charged before you pay, and your card may be charged as soon as your first delivery is sent. After that, you're charged each cycle for the records delivered, with a reminder email before every charge.
Yes. You can pause, change your frequency or delivery size, or cancel at any time from your account. There's no long-term contract, and lists you've already received are yours to keep.
A Turning 65 subscription delivers people as they approach their 65th birthday. A Medicare Supplement subscription delivers households that are actively shopping for a plan right now. Some customers use both.

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